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Industry · Automotive

Websites for Car Dealers in Kenya

Car yard websites with current stock, honest photographs and the import and finance answers buyers search for.

From KES 20,000 + VAT · prices exclude 16% VAT

Car buyers in Kenya do most of their shopping before they reach the yard. They compare models, mileage and prices across dealers and marketplaces, and visit only the two or three that look trustworthy and have the car they want.

They also arrive with questions. Is it locally used or freshly imported? What year was it made? Can I get it financed? How long does the logbook take? A dealer site that answers those saves a lot of phone calls.

We build dealer websites around the stock list — easy for your team to update, easy for buyers to filter — and around the answers that turn browsing into a visit.

The case for it

Why car dealers need a website that works

Four things a good site does for car dealers that a Facebook page and a phone number cannot.

Buyers shop before they visit

A current stock list puts your cars on the shortlist before the buyer leaves home.

Fewer calls about sold cars

Live stock status ends the 'is it still available?' conversation.

Trust through detail

Full photo sets and clear import information set you apart from listings that hide things.

Leads you can follow up

Enquiries tied to a stock number tell your sales team who wants which car.

Best practice

What a good car dealership website does

The things that separate a site that brings in work from one that just exists. This is how we build for car dealers.

  1. The same photo set for every car

    Front, rear, both sides, interior, dashboard with the odometer, engine bay and any damage. Consistency signals a professional yard.

  2. Say where each car is

    In the yard, in transit or available to order. Buyers hate driving across town to see a car that is still at sea.

  3. Explain the import rules

    KEBS limits imported used cars to eight years from the year of manufacture, and each needs a pre-export inspection. Buyers trust a dealer who explains this rather than glossing over it.

  4. A WhatsApp button on every vehicle

    One that opens WhatsApp with the stock number filled in. It is how most buyers want to ask, and it tells you which car they mean.

  5. Ask for reviews

    Ask happy buyers for a Google review and reply properly to the critical ones. Local ranking and trust both depend on it.

Get a website built for your car dealership

Send your brief in about a minute — we reply with a priced quote within one business day. Or send us the details and we will come back with a fixed-scope proposal.

Common problems

What car dealers usually come to us with

Problems that come up again and again for car dealers, and what we would actually do about each one.

“Buyers cannot see our stock without visiting”

A stock list with make, model, year, mileage, transmission, fuel and price, filterable on a phone and managed from an admin panel.

More on web development

“Sold cars stay online”

One click marks a vehicle sold. It drops out of search results on the site but stays visible as proof that stock moves.

More on web development

“The same import questions come every day”

A guide to buying an imported car through you: the age limit, pre-export inspection, how duty is assessed and how long registration and logbook transfer take.

More on web development

“Finance enquiries arrive half-complete”

A finance enquiry form that asks for deposit, preferred term and employment details, sent to you or your bank partners in a consistent format.

More on system development

“We do not appear in local searches”

A Google Business Profile for the yard, pages for the makes you specialise in, and pages for the towns your buyers come from.

More on seo
What's included

Your car dealership website, done right

The first list comes with every build. The second is what we commonly add for car dealers; each is priced in your quote, so nothing turns up as a surprise halfway through.

In every build

  • Responsive, mobile-first design
  • SSL certificate (HTTPS)
  • Basic on-page SEO: titles, descriptions and clean structure
  • Contact form, WhatsApp button and click-to-call
  • Google Analytics and Search Console set up

Commonly added for car dealers — priced in your quote

  • Filterable stock listings
  • Vehicle pages with full photo sets
  • Import and duty guidance page
  • Finance enquiry form
  • WhatsApp enquiry on each vehicle
  • Trade-in valuation request
Build your quote

Get a free quote for your car dealership website

Answer a few questions about the project. We will price it properly and email you an itemised, fixed-scope quote in KES — VAT shown — within one business day.

What do you need?
Roughly how many pages?
What should it do?
How soon do you need it?
Where do we send it?

Your brief

What happens next

  1. We read your brief and price it properly — no configurator guesswork.
  2. You get an itemised, fixed-scope quote in KES with VAT shown, within one business day.
  3. If something in it does not fit, we adjust the scope before you commit.

Free and no obligation. We reply within one business day.

FAQ

Questions about car dealership websites

Yes. Your team adds vehicles, photographs, prices and status from an admin panel on a phone or a computer. Marking a car sold takes one click.

We can explain how duty works and link to KRA's guidance, but we do not recommend publishing duty estimates as fact. KRA assesses duty on its own valuation, which changes. A clear 'price on the road' or 'price before duty' label works better.

It can, by M-Pesa or card, as an add-on priced in your quote. Many dealers prefer to take deposits only after a viewing, and the site can be built either way.

A business website starts from KES 20,000 + 16% VAT. A searchable stock system adds to that, depending on how many vehicles you list and the filters you need. The quote builder gives an itemised figure.

Each vehicle and model page is built to be indexed, and every site we build is SEO-ready. Marketplaces compete strongly for car searches, so rankings depend on competition and ongoing work. Nobody can honestly guarantee position one.

More in Automotive

Services

Where we work

We build for car dealers across all 47 counties, remotely and on site around Nairobi.

Areas we serve

Ready for your car dealership website?

Send your brief in about a minute — we reply with a priced quote within one business day. Or talk to our team about something more bespoke.

Get a quote
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