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EstateOps

The real-estate sales CRM built for Kenyan agencies — capture leads from WhatsApp and Facebook, auto-route them to agents, schedule viewings and close more deals, all in one dashboard.

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Demo login

Email
admin@nairobiprime.co.ke
Password
password

Explore a fully-seeded demo agency (Nairobi Prime Properties) — leads, pipeline, viewings and analytics, all populated with sample data.

5+

Lead sources unified

<5 min

Response-time target

24/7

Auto follow-up

Overview

What EstateOps does

EstateOps is a multi-tenant real-estate CRM for property and letting agencies across Kenya and Africa. It unifies every lead source — WhatsApp, Facebook Lead Ads, web forms, walk-ins and referrals — with automatic duplicate detection, then scores and routes each lead to the right agent in seconds.

From a single dashboard, teams run their entire sales pipeline: template-driven WhatsApp and SMS follow-up sequences, a public viewing scheduler with automated reminders, property listings, and real-time analytics on source ROI, conversion and agent performance. Each agency gets its own white-label space with custom branding, role-based access and M-Pesa subscription billing.

Capabilities

Everything EstateOps can do

Purpose-built features for real-world results.

Multi-source lead capture

Ingest leads from WhatsApp, Facebook Ads, web forms, walk-ins and referrals, with automatic duplicate detection.

Lead scoring & smart routing

Auto-score leads 0–100 and route them to the right agent instantly, with round-robin fallback and manager alerts.

WhatsApp & SMS follow-up

Template-driven WhatsApp and SMS sequences with variable substitution that auto-pause the moment a lead replies.

Viewing scheduler & reminders

Public self-booking pages with auto-generated tokens and WhatsApp reminders 24h and 2h before each viewing.

Pipeline & property listings

A visual pipeline from new lead to won, plus a property catalogue by type, location and transaction.

Analytics & M-Pesa billing

Source ROI, conversion funnels and agent leaderboards, with M-Pesa STK Push for subscription payments.

Who it's for

Built for the teams who rely on it

EstateOps fits the way real Kenyan organisations work.

Property & letting agencies

Run your whole sales team — leads, agents, viewings and pipeline — from one white-label platform.

Sales agents & managers

A personal lead inbox, conversation timeline and quick actions; managers get routing and performance dashboards.

Growing brokerages

Multi-tenant SaaS with per-agency branding, plan limits and M-Pesa subscription billing.

In practice

What you can do with EstateOps

Capture every lead automatically

Pull leads from WhatsApp, Facebook Lead Ads, web forms, walk-ins and referrals — with duplicate detection so nothing is double-handled.

Score, route & follow up

Auto-score leads 0–100, route them to the right agent in seconds, and trigger WhatsApp/SMS sequences that pause the moment a lead replies.

Book viewings & track the pipeline

Public self-booking pages with 24h and 2h WhatsApp reminders, plus a visual pipeline from new lead to won.

FAQ

Common questions about EstateOps

EstateOps is a software platform designed for Kenyan businesses. It is built for Kenyan SMEs and entrepreneurs who want to modernise their operations without expensive enterprise software.

Visit the EstateOps website at https://estateops.edgecom.co.ke, sign up, and a member of our Nairobi-based team will reach out to help with onboarding. Most clients are set up within 48 hours. You can also request a personalised demo through our contact page to see the platform in action before committing.

Yes. EstateOps integrates natively with M-Pesa for payments. Customers, members or tenants can pay directly via M-Pesa Paybill or Till, and all transactions reconcile automatically in the platform. This means no manual matching — payments appear instantly in your dashboard.

EstateOps is supported by Edgecom's Nairobi-based team. We offer phone, WhatsApp and email support during business hours (8am–6pm EAT, Monday–Friday), with onboarding calls and training included for every new client. We do not use automated chatbots — you speak to a real person every time.

Yes. EstateOps offers guided demos where we walk you through the platform using your own data or sample records. Contact us to schedule a session — there is no obligation to subscribe afterwards.

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Ready to try EstateOps?

Setup is quick — most clients are live within a week. Tell us how your team works and we'll show you the fit.

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